Abbie Rayley Explores: Social Media

https://youtu.be/lhDR-M2eyQc

WIX Production

https://14b10gil.wixsite.com/mysite

Audio-visual Content Shooting Script

AUDIO-VISUAL CONTENT:

10/10/20 – 13:00 – 14:00 PM

WHAT NOT TO SAY TO AN INFLUENCER:

-          ‘How much do you earn from social media?’ I get this question a lot and it always annoys me as social media is my job, and you wouldn’t ask other people what their salaries are – I think it comes across as rude and unprofessional!

-          ‘Do you dress like that all of the time?’ Of course, I don’t look all dressed up – frankly it would be exhausting! I take photos of my outfits when I am getting dressed up for the day!

-          ‘You don’t get affected by hate comments.’ - I think that people presume that when you have a large following and choose this lifestyle hate doesn’t affect you but that isn’t true at all – occasionally I do get upset when I receive negative comments, but you learn how to ignore them.

-          ‘Your lifestyle is superficial.’ No – the lifestyle that I portray on social media is my life! I take pictures when I am out and never deceive my followers.

-          ‘Being an influencer is an easy job.’ - I understand why people jump to this conclusion but being an influencer is so much more than taking pictures, it is my business. I also work with brands, creating my own clothing line with companies and my own make-up line.

 

WHAT NOT TO SAY TO AN ACTIVIST:

-          ‘You force your beliefs on other people.’ - This is a common misconception about activism, sure I want to educate people on important issues in our society but I do understand that everyone has their own views – my aim is to inspire people, and if that changes their beliefs along the way, then so be it.

-          ‘You won’t make any real change.’ – Once again, people always assume with activism that we are set on achieving one specific goal – initiating change is more than achieving one specific goal, it is about educating people with factual information, which allows them to make their own views and this can lead to real change.

-          ‘Everyone is entitled to their own opinions.’ – What I love about being an activist is as a society we get to choose how, when, and why we engage in activism and if someone thinks that there is a different issue that needs to be addressed, then I encourage them to address it. Similarly, if people disagree with my views, then that is their decision.

-          ‘You think that you are superior to everyone else.’ – I don’t believe that I am superior to other people by being an activist and using my social media platform for activism. I just want to be a platform where my audience has access to factual information so they can educate themselves and form their own opinions.

        'You don't truly believe in what you are fighting for.' - The thing is with activism is you can fight for your own beliefs and address issues that you are passionate about - for me, I am heavily involved in the feminism movement and the LGBTQ community.

'

Shooting Script

SCRIPT FOR THE INTERVIEW WITH ACTIVIST LYDIA MYLES:

10/10/20 – 11:00 – 12:00 PM

1.       Do you really know enough to talk about some of the issues that you do? You have a large following so surely you do not want to deceive them in any way?

I am confident that I understand the issues that I talk about on my social media as I am constantly educating myself, whether that be learning through social media or by reading books. Not all activists and people agree with your arguments and that is what you learn to deal with but considering other peoples’ viewpoints helps me form a more balanced opinion – I learn from other people all the time through social media.

FOR EXAMPLE:

Today I am going to a protest in London as part of March4Women which is a global movement for gender equality – this year we focused on protesting to the government to make climate justice and gender justice happen, and I will post about this on my social media so others can get involved.

2.       What do you aim to achieve with your posts on social media?

Every single one of my followers is an audience member and I believe that I have a responsibility to provide them with arguments that are not only credible and factually accurate, but inspiring. I don’t think you have to be an ‘influencer’ to have an impact on social media as the main thing that I aim to achieve is inspiring others to join me or show solidarity by educating themselves on a topic area.

3.       Does your activism affect your mental health? Do you think it is important to take breaks from social media?

With what I do, unfortunately I do receive some negativity on my posts but I’ve been an activist for quite a few years now and I just have to accept that some people do not agree with my views. I think it is important to take breaks from social media as it can be overwhelming at times and can turn into an isolating platform.

4.       Is being an activist rewarding for you?

It is very rewarding for me – I love educating people on current issues to benefit our society and contribute to the future. I make sure that I am not being superficial in my posts, and I don’t use my platform for any material gain. I just want to help the future and make real change in the world. I have found a community online.

5.       So do you think that social media is superficial or beneficial?

Social media is what you make it – I choose to use my platform to educate others about issues in the world and make real change through inspiring others to learn about issues and donate. I believe I have found my community online who want to change the world for the better, and who are educating a new socially conscious, politically aware society. Social media has given me the platform to reach a global audience and contribute to various movements around the world.

SOLO PHRASES FOR MONTAGE:

‘I believe that we can initiate real change through social media.’

‘I’ve found my community online.’

Costume and Props

Locations

TV Brief Target Audience

Documentary Design Mood Board

Website Design Mood Board

Storyboard

Shot List and Shooting Script

SCENE 1 – OPENING MONTAGE

SHOTS:	SHOT DESCRIPTION:	AUDIO/DIALOGUE:
1.	Establishing wide shot of people on their phones at the park	Voiceover - “Social media: love it or hate it, it is here to stay” (Audio in background)
2.	Mid shot/high angle of girl sitting on a bench using her phone	“It is only going to expand from here”
3.	High angle mid shot of a child being interviewed saying that they want to be an ‘influencer’ when they grow up	(Audio in background)
4.	Over the shoulder close-up shot/shallow focus of her scrolling through Instagram	“This leads me to the question of whether social media is superficial or beneficial to our society”
5.	Low angle mid shot of the ‘influencer’ showing her clothes that are part of her lavish lifestyle	“I am going to be speaking to two individuals who use social media very differently”
6.	Mid shot with a divide effect down the middle of the screen showing the ‘influencer’ and ‘activist’ on the other side – freeze frame with a pull focus to either side	(Audio in background)
7.	Mid shot of ‘influencer’ in an interview	Insert dialogue from interview - “It is my full-time job”
8.	Shot reverse shot/birds eye view shotof presenter scrolling through posts of the ‘influencer’ and ‘activist’ on a laptop at a coffee shop	(Audio in background)
9.	Screen recording of scrolling through their social media	(Audio in background)
10.	Shot reverse shot of ‘activist’ and presenter talking in a coffee shop	Insert dialogue from interview - “I believe we can make real change through using social media”
11.	Low angle in the distance of ‘activist’, walking down the street past the camera	(Audio in background)
12.	Mid shot of ‘activist’ and presenter talking in a coffee shop	Insert dialogue from interview - “I’ve found my community online”
13.	Establishing wide shot of presenter on bridge, panning out to reveal text surrounding her containing quotes of dialogue - Shot blurs and title appears like it is being typed	(Audio in background)

 

 

 

 

 

SCENE 2 – AN AFTERNOON WITH AN INFLUENCER:

SHOTS:	SHOT DESCRIPTION:	AUDIO/DIALOGUE:
1.	Mid shot showing presenter in the mirror taking a picture with her phone	Voiceover - “Are we ready to go?” (Impersonal/relaxed) (Audio in background)
2.	Low angle of presenter in the car talking to the person behind the camera	“I am on my way to meet (insert character name),who calls herself an ‘influencer’, to follow a typical day in her life”
3.	Long shot of presenter and ‘influencer’ meeting and shaking hands, camera hidden in the distance	Voiceover - “(insert character name) has amassed over 500 thousand followers across her various social media platforms”
4.	Another long shot from a large distance with a low angle watching them walk past at the shopping centre	(Audio in background)
5.	Mid shot panning the ‘Selfie Factory’	(Audio in background)
6.	Over the shoulder shot of presenter taking a photo of the influencer in front of a background with a phone	(Audio in background)
7.	Shot reverse shot of influencer and presenter talking in one of the ‘studio props’ about a typical day in the life	“So, this is a typical day in the life for you...”
8.	Establishing wide shot of a high angle as they continue talking	“How much engagement do you get from these...”

 

SCENE 3 – A MORNING WITH AN ACTIVIST:

SHOTS:	SHOT DESCRIPTION:	AUDIO/DIALOGUE:
1.	Screen recording scrolling through posts of the ‘activist’ at a protest	(Audio in background)
2.	An over the shoulder/bird's eye view shot of the presenter watching the ‘activist’ making a sign	Voiceover - “This morning I met Heather as she prepares to go to a protest later on today...”
3.	Long shot in the distance showing them meeting at the park and sitting down	Voiceover – “Like (insert character name), she has amassed thousands of followers, but she uses her platform in a rather different way...”
4.	A mid shot/shot reverse shot of them talking together	“So, what planted your seeds of interest in activism...”
5.	An over the shoulder/long shot panning the scenery of the park as they are talking	“Why is getting your message across so important to you...”
6.	Extreme close-up shot of the activist’s badges	Mute them talking with audio in background
7.	A mid shot as other ‘activists’ meet up together	Voiceover - “(insert character name) has found her community online”
8.	A low angle shot watching them walk past the camera starting from a distance	Voiceover – “She was really empowering and inspiring to talk to”

 

SCENE 4 – SERIOUS INTERVIEW/OVERALL REFLECTION AT END:

SHOTS:	SHOT DESCRIPTION:	AUDIO/DIALOGUE:
1.	Mid shot of the ‘influencer’ and sitting down	Voiceover – “I am sitting down with both (insert character's names) to get their own opinions on social media”
2.	Mid shot of the ‘activist’ sitting down	(Carry on with voiceover)
3.	Shot reverse shot of the presenter asking a question	A scene of question and answers between the ‘influencer’ and the presenter
4.	A shallow focus/mid shot of their response	A scene of question and answers between the ‘influencer’ and the presenter
5.	Screen recording of the ‘influencer’s’ posts	(Audio in background)
6.	Mid shot of the ‘activist’ sitting down	(Audio in background)
7.	Shot reverse shot of the presenter asking a question	A scene of question and answers between the ‘activist’ and the presenter
8.	A shallow focus/mid shot of their response	A scene of question and answers between the ‘activist’ and the presenter
9.	Mid shot of the ‘activist’ sitting at the interview	“Do you think that social media is antisocial?”
10.	Mid shot of the ‘influencer’ sitting at the interview	“Do you think that social media is antisocial?”
11.	A shallow focus/mid shot of their responses (transition to both answers)	A scene of both discussing their answers in a side by side effect

 

SCENE 5 – COMPETITION

SHOTS:	SHOT DESCRIPTION:	AUDIO/DIALOGUE:
1.	Mid shot panning as presenter walks through town	Voiceover - “I admire what both of these girls do...”
2.	Close-up shot/ shallow focus of presenter talking	“Do you want your voice heard? Ever dreamed of being a presenter? Follow the link below to our website to find out more...”
3.	Establishing wide shotpanning as presenter walks away	CLOSING SPEECH

 

EXTRA FILMING FOR THE WEBSITE:

·       A popular BBC 3 segment called ‘Things not to say’ and I am planning on making my own version - ‘What not to say to influencers’ and ‘What not to say to activists’

·       My characters will sit in an interview room and pull out stereotypical phrases/opinions that are associated with them and will respond e.g. for the influencer one, ‘How much do you earn from social media?’ and for the activists, ‘You try and force your beliefs on other people’

·       This will be a continuous mid shot with a shallow focus on the person who is at the centre of the shot throughout the whole segment

TV Documentary Website Analysis

BBC Three Documentaries Analysis 5

BBC Three Documentaries Analysis 4

BBC Three Documentaries Analysis 3

BBC Three Documentaries Analysis 2

BBC Three Documentaries Analysis 1

Statement of Intent

 Brief Chosen: You work for an independent media production company. You have been given the task of producing a three-minute opening sequence of a documentary for BBC Three and two web pages on the BBC Three website about the documentary.

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief?

For my documentary I plan to use media language to create a three-minute opening sequence of a documentary exploring social media, which will have a clear concept of being informative and entertaining whilst investigating issues affecting young people in society. This will be used to appeal to the target demographic of a socially conscious, 16-25 middle to up market demographic to reflect BBC Three's remit, which is to bring younger audiences to high quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring new UK talent. The documentary will be part of a series featuring a new presenter who falls into the target demographic alongside two documentary subjects of a similar demographic, whilst providing new innovative content which will appeal to younger audiences. To achieve this, I will use a mise en scene of urban/trendy settings to reflect both the superficiality of social media, whilst also including more rural settings to juxtapose this and connote the two sides of social media which both of the interviewees will portray in their characters. My presenter will be dressed in casual and stylish street wear, as the focus of my mise en scene is portraying the two opposing lifestyles of the social media influencer and activist. The high end, trendy outfit of the influencer reflects the materialistic side of social media whereas the outfit of the social media activist is thrifted with accessories of badges that represent the various movements they are affiliated with. Furthermore, my social group of class will be represented through these contrasting outfits. My documentary will have intertextual links to the BBC Three documentary series 'Stacey Dooley Investigates', with two distinct social groups of class and age represented. I hope to convey both the superficial and beneficial side of social media that is used by all ages, but the main focus is on young people to fit with BBC Three's remit. This is a relatable and educational theme for my target audience as it draws attention to social media and explores different sides to it, to hopefully allow them to make socially conscious decisions about how to use social media. I feel that this is a very important topic to explore in my documentary as according to a recent survey by Harvard IOP – How Millennials Use Social Media (2015) – 51% of those aged 18-24 use Instagram, and Instagram is the social media platform I am discussing in my documentary. I will edit using the appropriate codes and conventions for a documentary, for example using graphics for my title, credits and to introduce my documentary subjects, and also using pull-quotes of dialogue in my opening sequence montage, which is inspired by the BBC Three documentary 'Jesy Nelson: Odd One Out'. Throughout my opening montage, I am planning to include a voiceover by my presenter alongside background audio reflecting the upbeat nature of the documentary. I will also include a wide range of camera shots and angles in my documentary, including a vairety of close up shots and establishing wide shots which are appropriate to my theme. A clear sense of branding will be evident in my documentary, including the BBC Three logo featured throughout my documentary alongside the website linked at the end as part of a competition, alongside using three main brand colours across both media products for my documentary to create a sense of branding.

Product 2: 

For my website I plan to use media language conventions to create two web pages on the BBC Three website about the documentary. The website will appeal to my target demographic of a socially conscious, 16-25 middle to up market demographic to reflect BBC Three's remit, which is to bring younger audiences to high quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring new UK talent. The BBC Three website uses the full range of digital platforms to deliver its content and to build an interactive relationship with its audience, and I will reflect this in the interactive aspect of my website. My website will feature multiple original images of my documentary, alongside the BBC Three logo and my production company logo. I will use appropriate conventions for my website design, I want to create a title that provides a recognisable theme for my website, that reflects the target audience ages of 16-25 and is interpersonal but professional, as my presenter is a member of the target audience so is relatable to current trends and events. As my documentary is a BBC Three production, I want to show convergence between my documentary and BBC Three whilst being fully expressive in my website design of my documentary genre, so I am including the BBC Three logo in my header. I have been inspired by Stacey Dooley's BBC Three page for the tabs for my different pages, as the content of my documentary is similar to her socially conscious episodes. For the image in my header for my show I want to include an original image of my presenter as this website is for her documentary series. The content on my website will be appropriate and appealing for my target audience, featuring a competition and a podcast alongside various social media being advertised, as well as a segment 'Tuesday Takeover' where the audience can write blog posts about their interests. The social media influencer and activist that both feature in my documentary will also be heavily feature on my website, including in my audio-visual content. For my audio-visual content, I will include my documentary and I will also provide content which is inspired by the popular BBC Three segment 'What Not To Say', which is entertaining and socially aware, both of which are appealing for my target audience of 16-25 year olds. There will be a strong focus on the interactive element of my website, encouraging my audience to get directly involved by following the social media pages linked, whilst also providing information and advice about the topic of my documentary, which is social media. As my documentary is part of a documentary series, my second web page will feature previous episodes of documentaries by my presenter, the content of which will be heavily influenced by my socially conscious audience of 16-25 year olds, and so will reflect the nature of their interests e.g., sexism in football.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?

A media product must have a highly appropriate and consistent brand image across different media forms, a branding which highlights that the documentary and the webpages are for the same BBC Three documentary and the same intended audience. Some simple ways I am going to plan for this is the consistent use of my presenter and the documentary subjects on the documentary as well as the homepage of my webpage, along with the BBC Three logo and my titles clearly featuring on both media forms to create a sense of branding across both media products, thus clearly meeting the requirements of the brief. I also plan to use highly appropriate techniques to clearly link both of my products, for example my target audience will be directed to the documentary on the website itself. I will assist this digital convergence in the form of additional, audio-visual content which can only be found on the website – I plan for this to be a version of the popular BBC Three segment ‘What Not to Say’, which will include both the social media activist and influencer, who feature in my documentary, answering assumptions about themselves. This segment will obviously refer to the documentary and in the process will hopefully create synergy and brand loyalty to the presenter’s documentary and website. The use of social media in my documentary with the use of a hashtag and on my website with the use of social media icons and usernames will further demonstrate my knowledge of digital convergence, whilst appropriately linking to my documentary theme of social media. Another way I will link my media products is through the competition that the viewers can enter, with my presenter mentioning the competition as part of a feature at the end, where she will direct viewers to follow the link below to BBC Three to find out how to enter on the website that I will create.

Introduction

 Hi, my name is Amy G I will be using this blog to upload all my planning, research and production for my A Level coursework. The brief is a three-minute opening sequence of a documentary for BBC Three and two web pages on the BBC Three website about the documentary. The audience is a socially-conscious, 16–25, middle to upmarket demographic.